Enter the Japanese market
with confidence.
Japanese buyers judge trust differently. Company pages, tone of voice, pricing presentation — all of it signals credibility, and a direct translation of your global site fails those checks silently. HGGC reviews your Japan-facing presence through native eyes and hands you a prioritized fix list — in plain English.
Your global site failssilently in Japan.
The visitors you lose never tell you why. They check three things your analytics can't see — and leave without a trace.
The company-page test
Japanese B2B buyers scroll for a 会社概要-style profile — founding details, an address, a named representative. Global sites bury it or skip it, and trust quietly dies there.
Formality of tone
Copy that sounds confident in English often reads careless in Japanese. Politeness register is a credibility signal, not a translation detail.
Pricing presentation
Japanese buyers want scope and process clarity before they ever contact you. A bare 'Contact sales' wall reads as risk, not exclusivity.
Sound familiar?
- You sell SaaS, D2C, or services and Japan is your next market
- Your Japanese site or materials were translated, but conversions say something is off
- You need a native read on how Japanese buyers judge trust and pricing
- You have deals or partners in Japan and need a bilingual bridge in the room
- You are a Japanese company expanding overseas — we work that direction too
A fix list,
not a lecture.
Every engagement ends in deliverables you can hand to your team the same day.
- A scored review against what Japanese buyers actually look for
- Findings ranked by priority, each with a concrete fix
- Suggested rewrites for your key Japanese copy
- Follow-up Q&A after delivery — included, not billed
Sample finding — as it appears in your report
PRIORITY: HIGHCurrent state
The Japanese site lists features accurately, but the company profile is a single paragraph — no representative, address, or founding information.
Impact
B2B buyers checking the company page before contacting find nothing to anchor trust — the deal dies before the first email.
Recommended fix
Add a full company-profile block following Japanese conventions. The report includes the exact structure and the Japanese copy to use.
Transparent pricing.
Small engagements.
Every service has a fixed entry price — published before you ever book a call. Start small, scale only if the findings earn it. NDA available from the first conversation.
Three steps, no pressure.
From free consultation to delivery. If it turns out we're not the right fit, the conversation simply ends there.
- 01
Free 15-minute intro call
Tell us where you are with Japan — goals, current materials, budget. We suggest the right starting point. No hard sell.
- 02
Scope and quote in writing
A written scope, timeline, and quote based on the call. We proceed only with what you have agreed to.
- 03
Delivery
Reviews and reports delivered in English or Japanese, with a prioritized action list. Follow-up questions included.
Robert Hartley / 今西 卓
Hartley Group Global Consulting (HGGC) is an independent consulting practice run by Robert Hartley, a Japanese–English bilingual Business Analyst. The practice works both directions across the same cultural gap: helping overseas companies enter Japan, and helping Japanese companies present themselves credibly abroad.
The background behind the reviews: years of BA work inside Japan's IT industry — insurance, e-commerce, healthcare, telecom, and SaaS — covering requirements definition, UX flows, user stories, acceptance criteria, QA perspectives, and stakeholder coordination between business and engineering. The core skill is taking an ambiguous business problem and turning it into a prioritized, actionable fix list — which is exactly what a market-entry review is.
Small by design — interviews, analysis, and the final report are all handled by the founder personally. Your point of contact never changes mid-project.
Experience
BA in Japan IT
Insurance, e-commerce, healthcare, telecom, SaaS projects
Languages
Native-level JA + EN
Meetings, documents, and deliverables in both
Approach
Founder-direct
No account managers — fast and flexible
Focus
Japan ⇄ Global
Market entry reviews and bilingual BA support
Field notes.
On market entry, localization, and UX. Most are written in Japanese — useful in itself for judging our native fluency.
JA日本企業の海外展開のご支援は、日本語サイトでご案内しています。
日本語サイトへ
Start with 15 minutes.
Tell us where you are with Japan — even "we haven't started" is a fine answer. You'll get an honest read on what to check first, and a clear scope if you want to go further.
Free, in English, no obligation.