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Robert Hartley writes about market entry, localization, and UX from active client work. Articles are published in both English and Japanese — pick your language in the top bar.

japan-market-entrymethodology

The 15-Minute Conversation: How I Scope Japan Market-Entry Work

A transparent walkthrough of the 15-minute call that starts every Japan market-entry engagement: the three questions I always ask, what I can and cannot tell you in that time, and why every project begins small and fixed-scope.

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japan-market-entryinboundstrategy

Entering Japan in 2026: What Record Inbound Spending Tells Foreign Brands

Japan's record 42 million visitors spent ¥9.5 trillion in 2025 — the largest two-way brand-exposure event between Japan and the world in decades. Here is what the spending data suggests for foreign brands, why "we ship to Japan" is not market entry, and what a minimum credible Japanese presence actually requires.

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Methodology海外展開

HGGC's Six-Axis Readiness Radar: What We Check and What You Receive

海外展開レディネス診断で実際に使っている6軸の評価フレームを、確認項目・1〜5点の採点基準・納品物までそのまま公開します。読み終えた時点でセルフチェックに使える、メソッドの透明な解説です。

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インバウンドEC海外展開

The ¥9.5 Trillion Inbound Era: Don't Let Travelers Be One-Time Customers

訪日消費9.5兆円のうち、買物代は直近四半期だけで約5,900億円。店頭で商品を気に入った旅行者が帰国後に検索しても英語の受け皿がない——「アフター・インバウンド」の機会損失の構造と、小さく始める打ち手3つを解説します。

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海外展開はじめの一歩

Three Things to Check Before Going Global

翻訳や広告にお金をかける前に、海外の見込み客がたどる「動線」、伝わる英語コンテンツ、社内の受け皿という3つの土台を確認しませんか。各項目にセルフチェック用の質問リストを付けました。

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