Research & Insights
Insights
Built from public data, every figure verifiable. A data study of Japan's record inbound boom — and the overseas repurchase opportunity most brands are leaving on the table.
Data Study · Inbound Japan
The Japan Inbound Repurchase Study
Record arrivals, near-universal satisfaction, rising consumable spend — and almost none of it captured once visitors fly home. The gap traced end-to-end, and the customer profiled to close it, in 19 figures.
42.7M
visitors in 2025 (record)
64.9%
are repeat visitors
97.4%
satisfied
97.1%
intend to return
~0%
captured via repurchase
All figures from public data (JNTO; Immigration Services Agency of Japan). Every chart cites its source, and the method notes state where the data is partial.