japan-market-entryinboundstrategy
2026年の日本市場参入：過去最高のインバウンド消費が海外ブランドに示すもの
Japan's record 42 million visitors spent ¥9.5 trillion in 2025 — the largest two-way brand-exposure event between Japan and the world in decades. Here is what the spending data suggests for foreign brands, why "we ship to Japan" is not market entry, and what a minimum credible Japanese presence actually requires.
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